Who are they
A passion brought these two professionals together: the World of Sales.
Entrepreneurs and sales professionals generally share the view that driving growth with commercial strategies is challenging.
To put it simply, they teach practical and effective sales techniques based on their daily experiences.
Carla and Luciana believe that the greatest focus and energy must be placed on executing strategies, as the only way to obtain results is by doing what needs to be done.
Collaborating together on business mentoring, business cases and sales presentations since 2019, they believe they have found a valuable formula to unveil the paths that lead to success in sales: their distinct personalities, knowledge and multifaceted interests.



Carla Pereira
Luciana Ribeiro
Graduated in Social Communication (Universidade Estácio de Sá) and Postgraduate in Sales Management (ISEG) she is a specialist in B2C Sales & B2B, Plans & Business Development, Go-to-market and promotional strategy and Leadership Development. Acts as Commercial Manager and collaborates asadvisor in projects by renowned consultancies based in London and New York.
Graduated in Business Management (Instituto Politécnico de Leiria) and Master in International Business (ISCTE) she is a specialist in Direct Sales, Luxury Market, Business and leadership development. She works as a Commercial Manager and collaborates as a mentor in projects at large universities.
Ours
Vision
At Elas nas Vendas, we empower companies and sales teams with high-impact sales strategies, combining innovation and effectiveness to drive results.
Our goal is to be a reference in strategic solutions for B2B sales, helping organizations optimize processes, develop high-performance teams and maximize conversions. Excellence is not just a goal – it is our standard, and each solution we offer reflects our commitment to practical, personalized and results-oriented strategies.
We provide consulting, training and mentoring services, always with an approach adapted to the demands of the corporate market. We believe that well-structured sales generate sustainable growth, and we are committed to strengthening sales teams, boosting business performance and generating real impact on business.
Elas nas Vendas is an initiative dedicated to transforming the commercial performance of companies in Brazil and Portugal, empowering sales teams and business leaders to drive sustainable growth.
Our mission is to offer personalized strategies, training and consulting that maximize results, structure efficient processes and develop high-performance teams. We believe that innovation, business intelligence and strategic execution are essential to building more competitive and future-ready organizations.
Combining market experience, effective methodologies and a practical approach, Elas nas Vendas positions itself as a catalyst for transformation for companies seeking to boost their sales, optimize their commercial operations and reach new levels of growth.
Impact Purpose
Ours
Vision
INNOVATION
We embrace creativity and the search for innovative solutions, constantly seeking new and effective ways to face challenges and achieve exceptional results.
EXCELLENCE
We are committed to the highest standards of quality and performance in everything we do, constantly seeking improvement and excellence.
COMMUNITY
We value building authentic and supportive relationships, fostering a culture of support and collaboration among members of our sales community.
INTEGRITY
We act with honesty, transparency and ethics in all our interactions, always maintaining the trust and respect of our customers, partners and colleagues.

